Logo & Brand Identity
An octopus holding a spoon and fork — a symbol that tells the whole story.
Brand Identity
OCTOPUS FISHRESTAURANT
Full brand identity for a seafood restaurant in Bat Yam, Israel
Client Octopus Fish Restaurant
Location Bat Yam, Israel
The Brief
A brand as fresh as the catch.
A new fish restaurant in Bat Yam needed more than a logo — a complete brand system that would make guests feel the freshness and quality before they even tasted the first dish.
Identity Menu Design Packaging Uniforms
What We Did
What We Did
Menu Design
Full restaurant menu: cover, spreads, and branded section hierarchy.
Staff Uniforms
Two apron colorways — white for the dining room, teal for the kitchen.
Packaging System
Bags, cups, containers — a consistent branded style across every touchpoint.
The Logo
An octopus holding a spoon and a fork — a playful icon that says everything about who Octopus is. Strong enough for a street sign, friendly enough for packaging.
Menu Design
A full restaurant menu — cover and interior — with clear hierarchy, branded section headers, and seafood illustration pattern as background texture.
Staff Uniforms
Two apron colorways — white for front-of-house, teal for the kitchen — keeping the whole team on-brand.
Packaging System
A complete white-and-teal packaging suite — every touchpoint branded consistently, from takeaway bags to paper cups.
“ A brand that tastes as good as the food. ”
Grid Lab
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