Brand identity · Restaurant
Octopus Fish Restaurant
A full visual identity for a seafood restaurant in Bat Yam — from the logo and signage to the menu, uniforms and takeaway packaging.
The task
A new fish restaurant needed an identity that reads instantly from the street, works at the size of a takeaway sticker, and feels warm rather than corporate.
The idea
An octopus holding a spoon and a fork — the cook and the dish in one mark. Playful, memorable, and legible as a single-colour silhouette.
Delivered
- Logo & visual mark
- Colour palette & type
- Signage
- Menu design
- Staff uniforms
- Takeaway packaging
#1E4C5A
Deep sea
#007D89
Signature teal
Typeface
Bebas Regular
A tall condensed face — it holds the long restaurant name in narrow spaces and keeps the menu tight without shrinking the type.
Menu
Uniform
Takeaway
