I'm Alisa — a designer passionate about art and technology

I've been drawing for as long as I can remember. But creativity wasn't my only childhood passion: at the Center for New Technologies, we created animations, wrote programs, and learned to code on old Macintosh computers. My father is a programmer, so technology has always been part of my life. I'm still a true geek at heart — I love exploring the latest tools and immediately thinking of ways to use them in my work.

By the seventh grade, I already knew I wanted to become a designer. My background includes art school, six years of studying graphic design at the Institute of Contemporary Art in Moscow, and a three-year 2D art program. I'm also proficient across the full Adobe Creative Suite.

In Saint Petersburg, I worked as a graphic designer at a children's modeling agency and helped create and produce events. After moving to Israel, I began studying UI/UX and eventually moved into product design. Simply making things look beautiful was no longer enough — I wanted to understand the business, think through the user journey, and turn ideas into products that truly work.

I also ran several businesses of my own in Russia, so I understand what entrepreneurship looks like from the inside. I see design not as decoration, but as a practical tool for solving real business challenges.